LinkedIn is a popular social media platform for professionals and businesses. It allows businesses to create company pages to showcase their brand, products and services, and engage with potential customers and employees. In this article, we will explore the performance of creating a LinkedIn company page by analyzing some of the most important statistics.
LinkedIn Page Stats: Market & Trends
There are over 30 million companies on LinkedIn, with over 722 million members in more than 200 countries. (Source: LinkedIn)
91% of executives rate LinkedIn as their first choice for professionally relevant content. (Source: LinkedIn)
LinkedIn is the second most popular social media platform among B2B marketers after Facebook. (Source: Content Marketing Institute)
57% of LinkedIn users access the platform on their mobile devices. (Source: Hootsuite)
97% of B2B marketers use LinkedIn as a content distribution channel. (Source: Content Marketing Institute)
62% of marketers say LinkedIn is effective at generating leads. (Source: HubSpot)
91% of marketing executives use LinkedIn as the top platform for finding quality content. (Source: LinkedIn)
71% of professionals feel that LinkedIn is a credible source for professional content. (Source: LinkedIn)
LinkedIn Channel: Performance & ROI
80% of B2B leads come from LinkedIn. (Source: HubSpot, Oktapost)
LinkedIn is 277% more effective at generating leads than other social media platforms. (Source: HubSpot)
Companies with an active LinkedIn page get 5x more page views. (Source: LinkedIn)
LinkedIn users are 50% more likely to buy from a company they engage with on LinkedIn. (Source: HubSpot, LinkedIn)
65% of B2B companies have acquired a customer through LinkedIn paid ads. (Source: HubSpot)
LinkedIn drives 50% of all social traffic to B2B websites and blogs. (Source: Oktopost), whilst HubSpot say 46% of social media traffic comes from LinkedIn.
LinkedIn members are 4x more likely to visit your website than any other social media platform. (Source: LinkedIn)
Companies that post 20 times per month on LinkedIn see 60% more engagement. (Source: Hootsuite)
LinkedIn Business Page Statistics: Summary
Creating a LinkedIn company page can have a significant impact on the success of your business. With over 722 million members in more than 200 countries, LinkedIn provides a vast audience for businesses to connect with potential customers and employees. From generating leads to driving website traffic, LinkedIn offers a variety of benefits for B2B marketers. By regularly posting engaging content and utilizing paid advertising, businesses can effectively leverage LinkedIn to increase brand awareness and drive business growth.
For more LinkedIn benchmarks, statistics and insights please visit our dedicated Social Media section.
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