Marketing Models - Terms & Definitions | Glossary | The Growth Scene

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Latest Models & Frameworks

Bottom of the Funnel (BOFU) Defined

Claire

Bottom of the Funnel (BOFU) Defined

What does bottom of the funnel (BOFU) mean? BOFU refers to the stage in the buyer's journey where the customer is ready to make a...

AIDA (Attention, Interest, Desire, and Action) Defined

Claire

AIDA (Attention, Interest, Desire, and Action) Defined

What is AIDA? AIDA is a classic marketing model that stands for Attention, Interest, Desire, and Action. It's a framework that businesses...

Related Marketing Lingo

Bounce Rate Defined

Bottom of the Funnel (BOFU) Defined

Blackhat Marketing Defined

Backlinks Defined

Above the Line (ATL) Defined

Below the Line (BTL) Defined

Marketing Attribution Defined

Application Programming Interface (API) Defined

Annual Recurring Revenue (ARR) Defined

AIDA (Attention, Interest, Desire, and Action) Defined

A/B Testing Defined

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