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  • Writer's pictureClaire

Backlinks Defined

What are Backlinks?

Backlinks are a key concept in search engine optimization (SEO), which is the practice of improving the visibility and ranking of a website in search engine results pages (SERPs). Backlinks are links from other websites to your website. They are also called inbound links, incoming links, or simply links.

The Basics of Backlinks

Why are backlinks important? When a search engine crawls a website, it looks for keywords, links, and other signals to determine what the website is about and how relevant it is to a particular search query. Backlinks are like votes of confidence from other websites. The more high-quality backlinks your website has, the more likely it is to rank higher in search engine results.

Examples of Backlinks

So how do backlinks work in practice? Let's look at a couple of examples:

Example 1: Guest Blogging

Guest blogging is a common tactic used by marketers to build backlinks to their website.

When a marketer writes a guest post for another website, they are usually allowed to include a link back to their own website.
This helps build backlinks and can drive traffic to their website.

Example 2: Broken Link Building

Broken link building is another way to build backlinks. Marketers will search for broken links on relevant websites and reach out to the website owner to let them know about the broken link.

The website owner may be willing to replace the broken link with a link to the marketer's website.
This helps build backlinks and can improve search engine rankings.

Backlinks: The Final Word

Backlinks are an important part of SEO and can impact a website's visibility and ranking in search engine results. Marketers use tactics like guest blogging and broken link building to build backlinks and improve their website's search engine rankings.

For more Search Marketing lingo please visit our dedicated Marketing Glossary section.

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