What does Bounce Rate mean? Bounce rate is a metric used in digital marketing to measure the percentage of visitors who leave a website...

What does bottom of the funnel (BOFU) mean? BOFU refers to the stage in the buyer's journey where the customer is ready to make a...

What is Blackhat Marketing? Blackhat marketing refers to the use of unethical, manipulative or illegal practices to promote a product or...

What are Backlinks? Backlinks are a key concept in search engine optimization (SEO), which is the practice of improving the visibility...

What is Above the Line (ATL)? Above the Line (ATL) marketing refers to advertising that uses mass media channels such as television,...

What is Below the Line (BTL)? Below the Line (BTL) is a marketing strategy that focuses on promoting products or services through...

What is Marketing Attribution? Attribution refers to the process of identifying and giving credit to the various touchpoints in a...

What is Application Programming Interface (API)? API, or Application Programming Interface, is a set of protocols, routines, and tools...

What is Annual Recurring Revenue (ARR)? Annual Recurring Revenue (ARR) is a metric that is widely used in the world of marketing to...

What is AIDA? AIDA is a classic marketing model that stands for Attention, Interest, Desire, and Action. It's a framework that businesses...

What is A/B Testing? AB testing is a crucial concept in marketing that allows businesses to test and optimize their strategies....