Marketing Terms & Definitions | Glossary

Latest Marketing Lingo

2 min

Bounce Rate Defined

What does Bounce Rate mean? Bounce rate is a metric used in digital marketing to measure the percentage of visitors who leave a website...

2 min

Bottom of the Funnel (BOFU) Defined

What does bottom of the funnel (BOFU) mean? BOFU refers to the stage in the buyer's journey where the customer is ready to make a...

2 min

Blackhat Marketing Defined

What is Blackhat Marketing? Blackhat marketing refers to the use of unethical, manipulative or illegal practices to promote a product or...

2 min

Backlinks Defined

What are Backlinks? Backlinks are a key concept in search engine optimization (SEO), which is the practice of improving the visibility...

2 min

Above the Line (ATL) Defined

What is Above the Line (ATL)? Above the Line (ATL) marketing refers to advertising that uses mass media channels such as television,...

2 min

Below the Line (BTL) Defined

What is Below the Line (BTL)? Below the Line (BTL) is a marketing strategy that focuses on promoting products or services through...

2 min

Marketing Attribution Defined

What is Marketing Attribution? Attribution refers to the process of identifying and giving credit to the various touchpoints in a...

1 min

Application Programming Interface (API) Defined

What is Application Programming Interface (API)? API, or Application Programming Interface, is a set of protocols, routines, and tools...

2 min

Annual Recurring Revenue (ARR) Defined

What is Annual Recurring Revenue (ARR)? Annual Recurring Revenue (ARR) is a metric that is widely used in the world of marketing to...

3 min

AIDA (Attention, Interest, Desire, and Action) Defined

What is AIDA? AIDA is a classic marketing model that stands for Attention, Interest, Desire, and Action. It's a framework that businesses...

2 min

A/B Testing Defined

What is A/B Testing? AB testing is a crucial concept in marketing that allows businesses to test and optimize their strategies....