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  • Writer's pictureClaire

Blackhat Marketing Defined

What is Blackhat Marketing?

Blackhat marketing refers to the use of unethical, manipulative or illegal practices to promote a product or service. These practices often violate search engine guidelines and result in the degradation of user experience.

The Basics of Blackhat

Blackhat marketers aim to manipulate the ranking algorithms of search engines and social media platforms to boost the visibility of their content or websites.

Examples of Blackhat

So how does Blackhat marketing work in practice? Let's look at a couple of examples:

Example 1: Keyword Stuffing

This is a practice of inserting irrelevant keywords into a webpage to trick search engines into thinking that the page is more relevant to the search query than it actually is.

This leads to a poor user experience because the content on the page does not match the user's search intent.
For instance, imagine a webpage selling shoes that stuffs keywords such as "diet pills" or "weight loss" into the content to gain visibility for those unrelated search queries.

Example 2: Clickbait headlines

These are headlines that are designed to grab attention and generate clicks, but often fail to deliver on the promise of the headline.

This results in a high bounce rate and low engagement, which can negatively impact the website's ranking.
For example, a headline that says "You won't believe what this celebrity did!" which leads to an article that has nothing to do with the celebrity mentioned in the headline.

Blackhat: The Final Word

Blackhat marketing tactics are to be avoided, any sort term gains will quickly result in long term damage to your brand, website and / or social media channels. By way of example, a website can be delisted from Google results; or you can be blocked from social media channel.s.

For more Search Marketing lingo please visit our dedicated Marketing Glossary section.

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