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  • Writer's pictureJoanna

Zoho CRM Platform Review

Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses manage their sales, marketing, and customer support activities. It is one of the most popular CRM solutions in the market, used by over 150,000 businesses in more than 180 countries.

Integrations and APIs

Zoho CRM integrates with a wide range of third-party applications, including Google Suite, Office 365, Dropbox, and Mailchimp, among others. It also has a robust API that allows businesses to connect Zoho CRM with their existing systems and automate workflows.

Ease of Deployment

Zoho CRM is a cloud-based solution that can be accessed from anywhere with an internet connection. The software can be easily deployed and customized without requiring any technical expertise.

Product Capabilities

Zoho CRM offers a range of features that enable businesses to manage their sales, marketing, and customer support activities. Some of its key features include:

  1. Sales Automation: Zoho CRM provides businesses with tools to manage their sales processes, including lead and deal management, pipeline visualization, and sales forecasting.

  2. Marketing Automation: Zoho CRM enables businesses to run targeted email campaigns, track website visitors, and create landing pages to capture leads.

  3. Customer Support: Zoho CRM allows businesses to manage customer support requests through a centralized help desk, enabling them to respond to customer inquiries and issues in a timely manner.

  4. Analytics: Zoho CRM provides businesses with a range of reporting and analytics tools to track their sales and marketing activities, including pipeline reports, sales forecasting, and lead conversion rates.


Zoho CRM offers a range of pricing plans to cater to the needs of businesses of all sizes. Its basic plan starts at $12 per user per month, while its most advanced plan costs $100 per user per month.

Quality of Support

Zoho CRM offers excellent customer support through email, phone, and live chat. The company also provides a comprehensive knowledge base and community forum where users can find answers to common questions and connect with other users.

Zoho CRM: The Positives

  • Easy to use and customize

  • Affordable pricing plans

  • Robust integrations and API capabilities

  • Comprehensive range of features for sales, marketing, and customer support

Zoho CRM: The Negatives

  • Limited mobile app functionality compared to some competitors

  • Steep learning curve for more advanced features

Zoho CRM: The Alternatives

If Zoho CRM doesn't seem like the right fit for your business, here are three alternative CRM solutions to consider:

  1. Salesforce CRM: A popular CRM solution that offers a comprehensive range of features and robust integrations. However, it can be more expensive than Zoho CRM and has a steeper learning curve.

  2. HubSpot CRM: A free CRM solution that offers basic sales and marketing automation features. However, it has limited functionality compared to Zoho CRM and may not be suitable for larger businesses.

  3. Pipedrive: A CRM solution that focuses on sales pipeline management, with a user-friendly interface and strong integrations. However, it may not offer the same level of marketing automation or customer support features as Zoho CRM.

Zoho CRM: The Final Word

Overall, Zoho CRM is a robust CRM solution that offers a comprehensive range of features at an affordable price point. While it may not be suitable for businesses with more complex needs, it is an excellent choice for small to medium-sized businesses looking for an easy-to-use and customizable CRM solution.

For more Platform reviews and insights please visit our dedicated CRM Platform Reviews section.

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