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20 Wicked Webinar Statistics

Webinars have become an increasingly popular tool for marketers to connect with potential customers and promote their products or services. In this article, we'll take a closer look at the performance of webinar marketing across various industries, providing data-driven insights to help you make informed decisions about your marketing strategy.

Effectiveness of Webinars
  1. On average, 73% of B2B marketers and sales leaders say that webinars are the best way to generate high-quality leads (Source: GoToWebinar).

  2. According to a study by, companies that use webinars see a 62% higher conversion rate compared to those that do not use webinars.

  3. Webinars are particularly effective for B2B marketing, with 79% of marketers stating that webinars are the most effective way to generate leads in this sector (Source: CMI).

  4. On average, 40-50% of webinar attendees turn into qualified leads (Source: GoToWebinar).

  5. The most popular day for hosting a webinar is Wednesday, followed by Thursday and Tuesday (Source: ON24).

  6. The average viewing time for a live webinar is 61 minutes (Source: ON24).

  7. The average attendance rate for webinars is 44%, with registration rates ranging from 35-50% (Source: ON24).

  8. According to a study by Content Marketing Institute, 63% of marketers use webinars for content marketing purposes.

  9. On average, webinars have a conversion rate of 2.5-5% (Source: Invespcro).

  10. The use of video in webinars can increase conversion rates by up to 80% (Source: HubSpot).

  11. Companies that use webinars as part of their marketing strategy generate 4 times as many leads as those that do not (Source: LinkedIn).

  12. On average, 80% of webinar attendees consider attending another webinar from the same company (Source: ON24).

  13. The average cost per lead (CPL) for webinars is $67 (Source: Invespcro).

  14. Webinars have become an increasingly popular tool for customer retention, with 73% of marketers using webinars for this purpose (Source: ClickMeeting).

Webinars Stats by Industry
  1. The technology industry has the highest percentage of companies using webinars for lead generation, with 67% using them for this purpose (Source: Demand Gen Report).

  2. The healthcare industry has seen a significant increase in webinar usage, with a 500% increase in healthcare-related webinars in 2020 compared to 2019 (Source: MedCity News).

  3. The finance and insurance industry has also seen a significant increase in webinar usage, with a 200% increase in the number of webinars hosted in 2020 compared to the previous year (Source:

  4. The education industry has seen a 330% increase in the number of webinars hosted in 2020 compared to 2019 (Source: eLearning Industry).

  5. The technology and software industry is the most popular sector for hosting webinars, with 40% of all webinars hosted in this industry (Source: GoToWebinar).

  6. The webinar market is growing rapidly, with a projected global market size of $1.1 billion by 2023 (Source: MarketsandMarkets).

Webinar Marketing Statistics: Summary

Webinars have proven to be a highly effective marketing tool, particularly in the B2B sector. They provide an opportunity to engage with potential customers, generate high-quality leads, and promote your products or services in an interactive way.

For more Webinar benchmarks, statistics and insights please visit our dedicated Content Marketing Benchmarks section.

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