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20 Guerrilla Marketing Statistics

Guerrilla marketing is a low-cost, unconventional approach to marketing that relies on creativity, energy, and imagination rather than big budgets and traditional advertising methods. Guerrilla marketing campaigns can be highly effective in generating buzz, creating brand awareness, and engaging customers. In this article, we will present 20 statistics that highlight the performance of Guerrilla marketing.


Guerrilla Marketing Stats: Market & Trends
  1. 90% of consumers find Guerrilla marketing campaigns to be memorable, compared to 30% for traditional advertising (AgencyEA).

  2. 70% of consumers believe that Guerrilla marketing campaigns are more personalized than traditional advertising (AgencyEA).

  3. 80% of consumers are more likely to buy a product that is associated with a memorable experience (AgencyEA).

  4. 85% of consumers are more likely to buy a product that is associated with a positive brand experience (AgencyEA).

  5. 95% of consumers believe that Guerrilla marketing campaigns are more attention-grabbing than traditional advertising (AgencyEA).

  6. 70% of consumers say that Guerrilla marketing campaigns make them feel more positive about a brand (AgencyEA).

  7. 82% of consumers who are exposed to Guerrilla marketing campaigns are more likely to research the brand online (AgencyEA).

Guerrilla Marketing Stats: Performance & ROI
  1. Guerrilla marketing generates 5 times more word-of-mouth marketing than traditional advertising (Forbes).

  2. Guerrilla marketing campaigns can result in a 30% increase in sales (Entrepreneur).

  3. Guerrilla marketing campaigns can generate up to 50 times their original investment (Entrepreneur).

  4. 63% of consumers who are exposed to Guerrilla marketing campaigns will share them with others (AgencyEA).

  5. Guerrilla marketing campaigns can increase website traffic by up to 500% (Entrepreneur).

  6. Guerrilla marketing campaigns can increase social media engagement by up to 1000% (Entrepreneur).

  7. Guerrilla marketing campaigns are 6 times more likely to be shared on social media than traditional advertising campaigns (AgencyEA).

  8. Guerrilla marketing campaigns can increase customer retention rates by up to 15% (Entrepreneur).

  9. Guerrilla marketing campaigns can increase brand awareness by up to 70% (Entrepreneur).

  10. Guerrilla marketing campaigns can increase email open rates by up to 110% (Entrepreneur).

  11. Guerrilla marketing campaigns can generate up to 35% more revenue than traditional advertising campaigns (Entrepreneur).

  12. Guerrilla marketing campaigns can increase customer lifetime value by up to 30% (Entrepreneur).

  13. Guerrilla marketing campaigns can generate up to 200% more leads than traditional advertising campaigns (Entrepreneur).


Guerrilla Marketing Statistics: Summary

Guerrilla marketing can be an effective and cost-efficient way to promote a brand or product. The above statistics demonstrate that Guerrilla marketing campaigns can generate a significant return on investment by increasing sales, brand awareness, website traffic, and customer retention rates. With the rise of social media and the increasing importance of personalization and customer experience, Guerrilla marketing is a strategy that should be considered by businesses looking to stand out in a crowded marketplace.


For more Guerrilla Marketing benchmarks, statistics and insights please visit our dedicated PR Benchmarks section.

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