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15 Twitter Advertising Statistics and Features

Writer's picture: JaneJane

Twitter is a popular social media platform that can be a powerful tool for businesses looking to advertise their products or services. Advertising on Twitter can help businesses increase their reach, engage with their target audience, and drive more traffic to their website. In this article, we will look at some statistics that show the performance of creating a Twitter advertising page.


Twitter Advertising Stats: Market & Trends
  1. Twitter has over 330 million monthly active users, with 80% of them using the platform on mobile devices. (Source: Hootsuite)

  2. The average time spent on Twitter per user per month is over 6 hours. (Source: SimilarWeb)

  3. Twitter users are predominantly male, with around 66% of them being men. (Source: Hootsuite)

  4. 74% of people say they use Twitter to get their news, making it a powerful platform for news-related businesses. (Source: Twitter)

  5. 93% of Twitter users who follow small and medium-sized businesses plan to make a purchase from them. (Source: Twitter)

  6. 69% of Twitter users have purchased something online or in-store as a result of seeing a tweet from a business. (Source: Twitter)

  7. Twitter is the top platform for B2B marketing, with 67% of B2B businesses using Twitter to market their products or services. (Source: Hootsuite)

Twitter Ads: Performance & ROI
  1. The average click-through rate (CTR) of promoted tweets on Twitter is 1.5%, which is higher than the industry average of 1.1%. (Source: Hootsuite)

  2. The average cost per click (CPC) of promoted tweets on Twitter is $0.38, which is lower than the industry average of $0.50. (Source: Hootsuite)

  3. The average cost per impression (CPM) of promoted tweets on Twitter is $5.30, which is also lower than the industry average of $6.12. (Source: Hootsuite)

  4. Promoted tweets with videos have an average engagement rate that is 50% higher than those without videos. (Source: Twitter)

  5. Promoted accounts on Twitter have an average follow rate of 17%. (Source: Twitter)

  6. The average revenue per visitor (RPV) from Twitter is $0.62, which is higher than the industry average of $0.56. (Source: Hootsuite)

Twitter Ads: Features
  1. The Twitter advertising platform offers various ad formats, including promoted tweets, promoted accounts, and promoted trends. (Source: Twitter)

  2. Twitter offers various targeting options, including demographics, interests, keywords, and behaviors. (Source: Twitter)

Twitter Ads Statistics: Summary

Creating a Twitter advertising campaign can be an effective way for businesses to reach a highly engaged audience and drive more traffic to their website. The platform offers various ad formats, targeting options, and cost-effective pricing models that can help businesses achieve their marketing goals. The statistics we have discussed in this article show that Twitter advertising pages have a high CTR, low CPC, and high engagement rate, which are all indicators of effective advertising performance. Additionally, Twitter users are highly likely to make a purchase as a result of seeing a tweet from a business, making it a valuable platform for driving sales.


For more Twitter Advertising benchmarks, statistics and insights please visit our dedicated Social Media section.

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