Pinterest is a popular visual discovery platform that can be a powerful tool for businesses looking to showcase their products or services. Advertising on Pinterest can help businesses increase their reach and drive more traffic to their website. In this article, we will look at some statistics that show the performance of creating a Pinterest advertising page.
Pinterest Advertising Stats: Market & Trends
Pinterest has over 450 million monthly active users, with 80% of them using the platform on mobile devices. (Source: Hootsuite)
The average time spent on Pinterest per user per month is over 14 minutes. (Source: SimilarWeb)
Pinterest users are predominantly female, with around 60% of them being women. (Source: Hootsuite)
75% of Pinterest users say they are "very interested" in new products or services, compared to only 55% of users on other social media platforms. (Source: Pinterest)
87% of Pinterest users say they have purchased a product because of Pinterest. (Source: Pinterest)
Pinterest Ads: Performance & ROI
The average click-through rate (CTR) of promoted pins on Pinterest is 0.9%, which is higher than the industry average of 0.5%. (Source: Pinterest)
The average cost per click (CPC) of promoted pins on Pinterest is $0.10, which is lower than the industry average of $0.40. (Source: Hootsuite)
The average cost per impression (CPM) of promoted pins on Pinterest is $5, which is also lower than the industry average of $6. (Source: Hootsuite)
Promoted videos on Pinterest have an average view time of 23 seconds, with a 60% completion rate. (Source: Pinterest)
Promoted carousels on Pinterest have a 30% higher engagement rate than single-image promoted pins. (Source: Pinterest)
The average order value from a purchase made through Pinterest is $50, which is higher than the industry average of $35. (Source: Hootsuite)
Pinterest is the second-highest social media platform in terms of average order value, behind only Facebook. (Source: Hootsuite)
Pinterest is a top-performing platform for organic traffic generation, with 33% of all referral traffic to ecommerce sites coming from Pinterest. (Source: Hootsuite)
Pinterest Ads: Features
The Pinterest advertising platform offers various ad formats, including promoted pins, promoted videos, and promoted carousels. (Source: Pinterest)
Pinterest offers various targeting options, including demographics, interests, keywords, and behaviors. (Source: Pinterest)
Pinterest Ads Statistics: Summary
Creating a Pinterest advertising campaign can be an effective way for businesses to reach a highly engaged audience and drive more traffic to their website. The platform offers various ad formats, targeting options, and cost-effective pricing models that can help businesses achieve their marketing goals. The statistics we have discussed in this article show that Pinterest advertising pages have a high CTR, low CPC, and high engagement rate, which are all indicators of effective advertising performance. Additionally, Pinterest users have a high interest in new products and are more likely to make a purchase as a result of using the platform.
For more Pinterest Advertising benchmarks, statistics and insights please visit our dedicated Social Media section.
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