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Writer's pictureJane

20 Perfect Pinterest Statistics

Pinterest is a social media platform that allows users to discover, save, and share images and videos on various topics. The platform also offers businesses the opportunity to create a presence on the site with Pinterest Business Pages. In this article, we will examine the performance of creating a Pinterest Business Page, looking at statistics such as user demographics, engagement rates, and the impact on website traffic.


Pinterest Page Stats: Market & Trends
  1. Pinterest has over 450 million active users worldwide, with 85% of them female. (Statista)

  2. The platform is particularly popular among millennials, with 34% of U.S. millennials using Pinterest at least once a month. (Pew Research Center)

  3. 78% of users say that content from brands on Pinterest is useful, compared to 59% on other social media platforms. (Pinterest)

  4. The average time spent on the platform per visit is 14.2 minutes. (SimilarWeb)

  5. 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest. (Pinterest)

  6. 98% of Pinners have tried something new they found on Pinterest. (Pinterest)

  7. 40% of Pinners have a household income of over $100,000. (Hootsuite)

  8. 60% of Pinners are from the US, followed by the UK, Canada, and Australia. (Hootsuite)

  9. Pinterest is the third most popular social media platform in the US. (Pew Research Center)

  10. 72% of Pinners use Pinterest to decide what to buy offline. (Pinterest)

Pinterest Channel: Performance & ROI
  1. 55% of Pinterest users say they use the platform to shop for products. (Hootsuite)

  2. Pinterest has a higher average order value than other social media platforms, with an average order of $50, compared to $37 on Facebook and $46 on Instagram. (Shopify)

  3. Pins with a call to action have an 80% higher engagement rate than those without. (Pinterest)

  4. Pins with a price tag have a 36% higher chance of being clicked on than those without. (Pinterest)

  5. The platform drives 33% more referral traffic to shopping sites than Facebook. (Shopify)

  6. Pinterest is the second-largest driver of referral traffic from social media to e-commerce sites. (Statista)

  7. Pins with a price in the description receive 28% more engagement than those without. (Hootsuite)

  8. Pins with a single dominant color have a 3x higher engagement rate than those without. (Pinterest)

  9. 87% of Pinners have purchased a product because of Pinterest. (Omnicore Agency)

  10. The average lifespan of a Pin is three and a half months. (Hootsuite)

Pinterest Business Page Statistics: Summary

Pinterest is a powerful platform for businesses to reach a large and engaged audience, particularly among millennials and female users. With its focus on visual content and shopping, Pinterest drives higher referral traffic and purchase rates than other social media platforms. By creating a Pinterest Business Page and utilizing tactics such as calls to action and including prices in descriptions, businesses can increase their engagement rates and drive more website traffic.


For more Pinterest benchmarks, statistics and insights please visit our dedicated Social Media section.

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