Weibo is one of the most popular social media platforms in China, with over 500 million registered users. It is often described as the Chinese equivalent of Twitter, but it offers a range of features that are unique to the platform. For businesses looking to tap into the Chinese market, creating a Weibo business page can be an effective way to reach out to potential customers. In this article, we will explore the performance of creating a Weibo business page by looking at some of the key statistics related to the platform.
Weibo Page Stats: Market & Trends
Weibo had 511 million monthly active users in Q3 2020, according to Statista.
As of January 2021, Weibo was the fifth most popular social media platform in the world, based on the number of active users, according to DataReportal.
According to Weibo's official website, the platform has over 200 million daily active users.
Weibo's user base is predominantly young and urban, with 82% of users aged 18-35 and 82% living in Tier 1 or Tier 2 cities, according to a report by Tencent and KPMG.
As of 2021, there were over 1.2 million verified official accounts on Weibo, according to Weibo's official website.
According to a report by Kantar, Weibo's advertising revenue grew by 15.8% year-on-year in Q3 2020.
According to a report by eMarketer, Weibo's e-commerce revenue is expected to grow by 30.1% in 2021.
According to Weibo's official website, the platform had over 300 million daily active users of short-form videos as of 2020.
Weibo Channel: Performance & ROI
Weibo is a mobile-first platform, with 94% of users accessing the platform via mobile devices, according to a report by QuestMobile.
The average daily time spent on Weibo was 50 minutes per user in 2020, according to QuestMobile.
Weibo's KOL campaigns can be particularly effective, with research by Kantar showing that 48% of users have made a purchase after seeing a KOL post.
Weibo has a strong emphasis on video content, with short-form videos (less than 15 seconds) being particularly popular.
Weibo's livestreaming feature is also popular, with over 150 million daily active users, according to a report by QuestMobile.
Weibo's livestreaming feature can be particularly effective for driving sales, with research by Kantar showing that 60% of users have made a purchase after watching a livestream.
Weibo Business Page: Features
Weibo allows businesses to create both personal and official accounts, with official accounts providing additional features such as account verification, custom menus, and analytics.
Weibo offers a range of advertising options, including display ads, promoted posts, and KOL (key opinion leader) campaigns.
Weibo also offers e-commerce capabilities, allowing businesses to sell products directly on the platform.
Weibo has a range of features to help businesses engage with their followers, including polls, surveys, and Q&A sessions.
Weibo also allows businesses to integrate their Weibo account with their website, making it easier for customers to make purchases and engage with the brand.
Weibo's analytics tools can provide businesses with insights into their followers, including demographics, interests, and engagement levels.
Weibo Business Page Statistics: Summary
Creating a Weibo business page can be a powerful tool for businesses looking to tap into the Chinese market. With over 500 million monthly active users, Weibo offers a range of features, including custom menus, promoted posts, e-commerce, polls and integrations, that can be leveraged by businesses to engage with users and drive sales.
For more Weibo benchmarks, statistics and insights please visit our dedicated Social Media section.
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