17 Brilliant Baidu Advertising Statistics

Baidu is the largest search engine in China, and it offers various advertising solutions to businesses looking to promote their products or services. Baidu advertising is a powerful tool for reaching Chinese consumers, and it provides advertisers with a range of targeting options and ad formats. In this article, we will look at 20 statistics that demonstrate the performance of Baidu advertising.

Baidu Advertising Stats: Market & Trends

1. Baidu has a market share of over 70% in China's search engine market. (Statista)

2. Baidu has over 800 million monthly active users. (Baidu)

3. Baidu's mobile search engine market share is over 83%. (Statista)

4. Baidu is the second-largest search engine globally, behind Google. (Statista)

5. Baidu is the fourth most popular website globally, according to Alexa. (Alexa)

6. Baidu has over 1.5 million active online marketing customers. (Baidu)

7. Baidu's revenue from online marketing services was $12.4 billion in 2020. (Baidu)

8. Baidu's revenue from online marketing services grew by 16% year-on-year in 2020. (Baidu)

9. Baidu's online advertising revenue is expected to reach $20.7 billion in 2023. (Statista)

Baidu Stats: Performance & ROI

1. Baidu's average cost per click for search ads in 2020 was RMB 4.92 ($0.75). (MarTech Series)

2. Baidu's search ads had an average click-through rate of 1.67% in 2020. (MarTech Series)

3. Baidu's display ads had an average click-through rate of 0.2% in 2020. (MarTech Series)

4. Baidu's native ads had an average click-through rate of 0.8% in 2020. (MarTech Series)

5. Baidu's mobile ads had an average click-through rate of 2.25% in 2020. (MarTech Series)

6. Baidu's mobile ads had an average cost per click of RMB 2.95 ($0.45) in 2020. (MarTech Series)

7. Baidu's mobile ads had an average conversion rate of 5.49% in 2020. (MarTech Series)

8. Baidu's mobile ads had an average cost per conversion of RMB 55.08 ($8.44) in 2020. (MarTech Series)

Baidu Ad Features

1. Baidu offers various ad formats, including search ads, display ads, and native ads. (Baidu)

2. Baidu allows advertisers to target their ads based on user location, device type, and interests. (Baidu)

3. Baidu is constantly improving its advertising platform and introducing new features, such as AI-powered ad targeting and video ads. (Baidu)

Baidu Advertising Statistics: Summary

Baidu advertising is a highly effective way for businesses to reach Chinese consumers. With its vast user base and range of targeting options and ad formats, Baidu offers advertisers a powerful advertising platform. The statistics in this article demonstrate the strength of Baidu advertising and its potential for driving business growth in China.

For more Baidu benchmarks, statistics and insights please visit our dedicated Search Marketing section.