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14 Digital PR Statistics to promote

Digital PR is a strategy that uses online methods to improve brand reputation and increase awareness. The use of digital channels, such as social media, email, and content marketing, has changed the way businesses approach PR.


Digital PR Stats: Market & Trends
  1. 80% of business decision-makers prefer to get company information in a series of articles versus an advertisement. (Content Marketing Institute)

  2. 82% of customers have a more positive perception of a company after reading custom content. (Demand Metric)

  3. 72% of marketers say branded content is more effective than advertising in a magazine. (Marketing Mag)

  4. 80% of consumers are more likely to do business with a company if it offers a personalized experience. (Epsilon)

  5. Video content is 50 times more likely to drive organic search results than plain text. (Omnicore Agency)

  6. 54% of consumers want to see more video content from a brand or business they support. (HubSpot)

Digital PR Stats: Performance & ROI
  1. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot)

  2. Content marketing gets three times more leads than paid search advertising. (Content Marketing Institute)

  3. Social media marketing has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound)

  4. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. (HubSpot)

  5. Companies with active blogs generate 67% more leads per month than those without. (Demand Metric)

  6. Websites with a blog have 434% more indexed pages than websites without a blog. (TechClient)

  7. 43% of people admit to skimming blog posts, while only 16% read them thoroughly. (HubSpot)

  8. 61% of customers say they feel better about a company that delivers custom content and are more likely to buy from that company. (Custom Content Council)


PR Statistics: Summary

Digital PR offers a range of opportunities to improve brand reputation, increase awareness, and generate leads. The use of digital channels, such as social media, email, and content marketing, provides a highly effective way to connect with customers and build relationships. As the statistics above show, businesses that prioritize digital PR in their marketing strategy are more likely to see positive results and generate a higher ROI.


For more Digital PR benchmarks, statistics and insights please visit our dedicated PR Benchmarks section.

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