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20 PR Statistics hot off the press

Public relations (PR) is a powerful tool for businesses and organizations to build relationships with the public, manage their reputation, and communicate their message effectively. By using various tactics such as media relations, event planning, social media, and crisis management, PR professionals work to create a positive image for their clients or organizations. In this article, we will explore the effectiveness of PR by examining various statistics.


Public Relations Stats: Market & Trends
  1. 54% of marketing and PR professionals worldwide agree that influencer marketing is effective for improving brand reputation (Source: Statista, 2021).

  2. 60% of journalists receive at least 11 PR pitches per week (Source: Muck Rack, 2020).

  3. 70% of consumers prefer to learn about a company through articles rather than advertisements (Source: Content Marketing Institute, 2020).

  4. 92% of consumers trust earned media more than advertising (Source: Nielsen, 2021).

  5. Companies with a well-planned PR strategy are 50% more likely to survive a crisis (Source: Meltwater, 2020).

  6. 78% of CEOs believe that PR is more important than advertising (Source: Weber Shandwick, 2020).

  7. 69% of marketers say that PR is important to their overall marketing strategy (Source: HubSpot, 2020).

  8. 86% of people believe that transparency in business is more important than ever before (Source: Sprout Social, 2021).

  9. 91% of journalists say that they prefer to receive press releases via email (Source: Muck Rack, 2020).

  10. 45% of journalists say that they are more likely to cover a story if it includes multimedia (Source: Muck Rack, 2020).

  11. 75% of journalists say that they prefer to receive pitches that are personalized to their interests (Source: Muck Rack, 2020).

Public Relations Stats: Performance & ROI
  1. 62% of marketers say that they struggle to measure the ROI of their PR efforts (Source: HubSpot, 2020).

  2. PR can generate 2.5 times more leads than advertising (Source: Demand Metric, 2019).

  3. The ROI of PR is 10 times higher than traditional advertising (Source: Nielsen, 2021).

  4. PR leads to a 60% increase in website traffic (Source: Cision, 2021).

  5. PR can improve brand awareness by up to 80% (Source: Forbes, 2020).

  6. PR has a 10% conversion rate compared to 1% for advertising (Source: Demand Metric, 2019).

  7. 64% of marketers use PR to increase website traffic (Source: Orbit Media, 2021).

  8. Companies with effective PR are 43% more likely to attract top talent (Source: LinkedIn, 2021).

  9. PR can generate up to 9 times more social media engagement than advertising (Source: Cision, 2021).

PR Statistics: Summary

Public relations can be a highly effective tool for building brand awareness, improving reputation, and driving business results. By leveraging the power of earned media, PR can help businesses to achieve their goals and connect with their target audience in a meaningful way. However, it's important to note that PR requires a strategic and well-planned approach, and measuring the ROI of PR efforts can be a challenge for some organizations. Nevertheless, by focusing on building strong relationships with journalists and influencers, providing valuable content, and leveraging multimedia, businesses can reap the benefits of effective PR.


For more PR benchmarks, statistics and insights please visit our dedicated PR Benchmarks section.

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