top of page
  • Writer's pictureJohnny

Beginners Guide to Email Marketing

Updated: Apr 14, 2023

Email marketing is an effective and affordable way for small businesses to reach out to customers and promote their products or services. It involves sending promotional emails to a list of subscribers who have opted-in to receive marketing messages. In this beginner's guide to email marketing, we will discuss the basics of email marketing for small businesses, including creating an email list, designing effective emails, and measuring results.

The Purpose of our Email Strategy Guide

The purpose of this guide is to provide small business owners with a comprehensive understanding of email marketing and how to use it to grow their business. We will focus on the key aspects of email marketing, including creating an email list, designing emails, and measuring results. By the end of this guide, small business owners should have a solid understanding of how to create and implement an effective email marketing campaign.

Step #1: Creating and Email List

Before you can start sending emails, you need to create an email list. This is a list of people who have opted-in to receive marketing messages from your business. You can build your email list in several ways, including through your website, social media, or events. It's important to only add people to your email list who have given you permission to do so.

Step #2: Designing an Effective Email

The design of your emails is crucial to their success. You want your emails to be visually appealing, easy to read, and to contain a clear call to action. When designing your emails, keep in mind the following best practices:

  1. Use a clear and concise subject line that accurately reflects the content of the email.

  2. Use a pre-header text to provide additional information about the email's content.

  3. Usaea simple and visually appealing design that is consistent with your brand.

  4. Use short paragraphs and bullet points to make the email easy to read.

  5. Include a clear call to action, such as a button or link that directs the reader to your website.

Step #3: Measuring Results

Measuring the success of your email marketing campaign is essential to improving future campaigns. There are several key metrics you should track, including open rates, click-through rates, and conversion rates. By analyzing these metrics, you can identify what is working and what needs improvement. Here are a few tips for measuring results:

  1. Use an email marketing tool that provides analytics on your email campaign.

  2. Set goals for your campaign and measure your success against those goals.

  3. A/B test different elements of your emails to see what works best.

  4. Monitor your email list to ensure it stays healthy and engaged.


Email marketing is an essential tool for small businesses looking to reach out to customers and promote their products or services. By following the best practices outlined in this guide, small business owners can create and implement an effective email marketing campaign. Remember to focus on building a healthy email list, designing visually appealing and effective emails, and measuring results to continually improve your campaigns.

For more advanced email marketing strategies and best practice please visit our dedicated email strategy section.

Let us know your opinion - vote in our poll below

Which email marketing platform do you use?

  • MailChimp

  • Campaign Monitor

  • Mailjet

  • A Marketing Automation Platform

4 views0 comments


bottom of page