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  • Writer's pictureJane

20 Killer Email Statistics

Email marketing has become a popular and effective way for businesses to reach their target audience. In this article, we will take a closer look at the performance of email marketing with some compelling statistics.


Email Stats - All Industries
  1. The average open rate across all industries is 18.0%. (Source: Constant Contact)

  2. The average click-through rate across all industries is 2.6%. (Source: Constant Contact)

  3. The average bounce rate across all industries is 0.4%. (Source: Hubspot)

  4. The average unsubscribe rate across all industries is 0.2%. (Source: Constant Contact)

Email Stats - Open Rate & Click Through Rates
  1. The finance and insurance industry has the highest open rate, with an average of 21.8%. (Source: Constant Contact)

  2. The manufacturing industry has the lowest open rate, with an average of 14.68%. (Source: GetResponse)

  3. The travel and hospitality industry has the highest email open rates on weekends, with an average of 17.8%. (Source: Hubspot)

  4. The automotive industry has the lowest email open rates on weekends, with an average of 9.0%. (Source: Hubspot)

  5. The arts and entertainment industry has the highest click-through rate, with an average of 6.16%. (Source: GetResponse)

  6. The legal industry has the lowest click-through rate, with an average of 1.06%. (Source: GetResponse)

  7. The healthcare industry has the highest click-to-open rate, with an average of 19.68%. (Source: Campaign Monitor)

  8. The media and publishing industry has the highest email click-through rates on weekends, with an average of 3.9%. (Source: Hubspot)

  9. The automotive industry has the lowest email click-through rates on weekends, with an average of 1.4%. (Source: Hubspot)

Email Stats - Conversion & Optimization
  1. The retail industry has the highest conversion rate, with an average of 2.72%. (Source: Campaign Monitor)

  2. The education industry has the lowest conversion rate, with an average of 1.3%. (Source: Campaign Monitor)

  3. Tuesday is the best day to send marketing emails if you want to improve Open Rates, with an average open rate of 19.18%. (Source: Omnisend)

  4. Thursday is the best day to send marketing emails if you want to improve click through rates, with an average click-through rate of 2.72%. (Source: Omnisend)

  5. The average order value from email marketing campaigns is $56.40. (Source: DMA)

  6. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (Source: Mailchimp)

  7. Personalized email campaigns have an open rate that is 29.95% higher than non-personalized campaigns. (Source: Mailchimp)

Email Statistics: Summary

Email marketing can be an effective way for businesses to engage with their customers, and the statistics mentioned above can help businesses make informed decisions about their email marketing strategies. The industry-specific data and email campaign best practices can guide businesses to optimize their email marketing campaigns and increase their success rate.


For more Email benchmarks, statistics and insights please visit our dedicated Email benchmarks section.

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