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20 Valuable Viral Marketing Statistics

Viral marketing is a popular and effective way for brands to create buzz and increase awareness of their products or services. The strategy involves creating content that is highly shareable, and encouraging people to share it with their friends and networks. This article will explore the performance of viral marketing and highlight key statistics that illustrate the impact of this strategy.


Viral Marketing Stats: Market & Trends
  1. 78% of marketers consider viral marketing to be an effective strategy. (Source: Social Media Today)

  2. Videos are the most popular type of content for viral marketing campaigns, with 45% of marketers using this format. (Source: SmallBizGenius)

  3. Facebook is the most popular platform for sharing viral content, with 88% of marketers using it for this purpose. (Source: SmallBizGenius)

  4. User-generated content is 35% more memorable than other types of content. (Source: Forbes)

  5. 64% of consumers say that they are more likely to buy a product after watching a branded social media video. (Source: HubSpot)

  6. 90% of consumers trust recommendations from their peers. (Source: Social Media Today)

  7. 68% of consumers trust online opinions from other consumers. (Source: Nielsen)

  8. 74% of consumers identify word-of-mouth as a key influencer in their purchasing decisions. (Source: Ogilvy)

  9. 67% of consumers say that they are more likely to purchase a product after seeing a positive review. (Source: Social Media Today)

  10. Videos that are under 2 minutes long are the most shared on social media. (Source: SmallBizGenius)

  11. Viral marketing campaigns that incorporate emotions, particularly those that elicit positive emotions like joy, are more likely to be shared. (Source: Harvard Business Review)

Viral Marketing Stats: Performance & ROI
  1. Viral marketing campaigns are shared 24 times more frequently than traditional advertisements. (Source: Social Media Today)

  2. The average viral campaign lasts between 6 and 18 months. (Source: Forbes)

  3. Brands that engage in viral marketing are 64% more likely to see an increase in their email open rates. (Source: Oberlo)

  4. Viral marketing campaigns generate an average click-through rate of 2.8%. (Source: Oberlo)

  5. The top 10% of viral campaigns achieve an average click-through rate of 11.3%. (Source: Oberlo)

  6. The average cost per impression for viral marketing campaigns is $0.002. (Source: Databox)

  7. Companies that use viral marketing see an average ROI of 150%. (Source: Social Media Today)

  8. Viral marketing campaigns can generate up to 12 times more shares than standard social media posts. (Source: Social Media Today)

  9. Brands that use user-generated content in their viral marketing campaigns see a 50% increase in engagement. (Source: SmallBizGenius)

Viral Marketing Statistics: Summary

Viral marketing can be a highly effective strategy for brands to increase awareness of their products or services. Key statistics show that viral campaigns are shared more frequently than traditional advertisements, and that user-generated content is particularly effective. Social media, and in particular Facebook, is the most popular platform for sharing viral content. Brands that incorporate videos, particularly those that elicit positive emotions, are more likely to see success with their viral campaigns. With an average ROI of 150%, viral marketing is definitely worth considering for brands looking to create a buzz around their products or services.


For more Viral Marketing benchmarks, statistics and insights please visit our dedicated PR Benchmarks section.

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