TikTok is a popular social media platform that has gained immense popularity among users of all ages, especially the younger generation. As a result, it has become a potential advertising platform for businesses looking to reach their target audience. In this article, we will take a closer look at the performance of TikTok advertising and provide some important statistics that businesses should keep in mind when considering advertising on this platform.
TikTok Advertising Stats: Market & Trends
TikTok has over 1 billion active users worldwide, with the majority being aged between 16 and 24. (Source: Datareportal)
The average TikTok user spends 52 minutes on the app per day. (Source: Hootsuite)
TikTok has been downloaded over 2 billion times on the App Store and Google Play. (Source: SensorTower)
TikTok is available in over 150 markets, and 75 languages. (Source: TikTok for Business)
90% of TikTok users access the app on a daily basis. (Source: Wallaroo Media)
TikTok Ads: Performance & ROI
The average TikTok ad engagement rate is 8.2%, higher than the industry average of 3.5%. (Source: Influencer Marketing Hub)
TikTok's Cost Per Impression (CPM) ranges from $5 to $10. (Source: Disruptive Advertising)
TikTok's Cost Per Click (CPC) ranges from $0.10 to $0.30. (Source: Disruptive Advertising)
The average Cost Per Thousand Impressions (CPM) on TikTok is $10. (Source: Hootsuite)
The average Click-Through Rate (CTR) for TikTok ads is 0.5%. (Source: Influencer Marketing Hub)
TikTok Ads: Features
TikTok offers various ad formats, including In-Feed Ads, Branded Hashtag Challenges, TopView Ads, and Brand Takeovers. (Source: TikTok for Business)
In-Feed Ads appear in between user-generated content and can be up to 60 seconds long. (Source: TikTok for Business)
Branded Hashtag Challenges encourage user-generated content using a branded hashtag, and are typically used for brand awareness campaigns. (Source: TikTok for Business)
TopView Ads are full-screen ads that appear when the app is first opened. (Source: TikTok for Business)
Brand Takeovers are full-screen ads that appear when the app is first opened, with the option to add a clickable link. (Source: TikTok for Business)
TikTok allows advertisers to target users based on demographics, interests, behaviors, and device types. (Source: TikTok for Business)
TikTok also offers Custom Audiences, where advertisers can target users who have interacted with their brand in the past. (Source: TikTok for Business)
Lookalike Audiences allow advertisers to target users who have similar interests to their existing customers. (Source: TikTok for Business)
TikTok's Audience Network allows advertisers to extend their campaigns to other apps within the same network. (Source: TikTok for Business)
TikTok also offers retargeting options, where advertisers can target users who have previously engaged with their ads. (Source: TikTok for Business)
TikTok Ads Statistics: Summary
TikTok advertising can be a powerful tool for businesses looking to reach a younger demographic. With a high engagement rate and various ad formats to choose from, TikTok can provide businesses with a unique and effective way to advertise their products or services.
For more TikTok Advertising benchmarks, statistics and insights please visit our dedicated Social Media section.
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