20 Phenomenal Partner Marketing Statistics

Partner marketing is a strategy that involves working with partners to promote and sell products or services. In this article, we will take a closer look at the performance of partner marketing by industry.

Partner Marketing Stats - Performance & ROI

1. Partner marketing can generate up to 40% of a company's revenue. (Source: Impact)

2. Companies with effective partner marketing programs have a 31% higher customer retention rate than those that don't. (Source: HubSpot)

3. 88% of B2B marketers say that partners are their most important source of revenue. (Source: SiriusDecisions)

4. Partner marketing can help businesses reduce their customer acquisition costs by up to 25%. (Source: HubSpot)

5. Companies with strong partner marketing programs have a 24% faster time-to-market for new products. (Source: HubSpot)

6. Partner marketing can help businesses reduce their marketing costs by sharing the cost of marketing campaigns with their partners. (Source: HubSpot)

7. Companies with effective partner marketing programs have a 28% higher win rate for deals. (Source: HubSpot)

8. Partner marketing can help businesses reduce their sales cycle by up to 50%. (Source: HubSpot)

9. Companies with strong partner marketing programs have a 2x higher lead-to-close rate. (Source: HubSpot)

10. Partner marketing can help businesses reduce their risk by sharing the cost of product development and innovation with their partners. (Source: HubSpot)

11. Companies with effective partner marketing programs have a 28% higher customer lifetime value. (Source: HubSpot)

Partner Marketing Stats - B2B Industries

1. 65% of B2B marketers use partner marketing as a part of their overall marketing strategy. (Source: B2B Marketing Zone)

2. The technology industry is the leading adopter of partner marketing, with 83% of marketers saying they have adopted a partner marketing strategy. (Source: Gartner)

3. The healthcare and life sciences industry is the second leading adopter of partner marketing, with 74% of marketers saying they have adopted a partner marketing strategy. (Source: Gartner)

4. The manufacturing industry is the third leading adopter of partner marketing, with 73% of marketers saying they have adopted a partner marketing strategy. (Source: Gartner)

5. Partner marketing can help businesses increase their market reach by leveraging the partner's existing customer base. (Source: HubSpot)

6. Partner marketing can help businesses expand their brand awareness by leveraging the partner's brand reputation. (Source: HubSpot)

7. 81% of B2B companies use partner marketing to reach new customers. (Source: MarketingProfs)

8. 75% of B2B companies use partner marketing to build relationships with customers. (Source: MarketingProfs)

9. 79% of B2B marketers say that partners help them to enter new markets. (Source: SiriusDecisions)

Partner Marketing Statistics: Summary

Partner marketing can be an effective approach for businesses to increase their revenue, reach new customers, and reduce their marketing costs. The statistics mentioned above can help businesses make informed decisions about their partner marketing strategies and allocate their marketing budgets more effectively. The industry-specific data and partner marketing best practices can guide businesses to optimize their partner marketing programs and increase their success rate.

For more Channel & Partner Marketing benchmarks, statistics and insights please visit our dedicated Partner Marketing Benchmarks section.