Paid search advertising, also known as pay-per-click (PPC) advertising, is a popular form of online marketing where advertisers pay a fee each time one of their ads is clicked on. This type of advertising can be highly effective for driving traffic to a website and increasing sales. In this article, we will explore some of the most important statistics related to the performance of paid search advertising.
PPC Stats: Market & Trends
Google Ads generates over 246 million clicks per day (Wordstream).
The top three paid advertising spots on Google receive 46% of the clicks on the page (Moz).
The average ad position for Google Ads is 2.0 (Wordstream).
75% of users say paid search ads make it easier to find the information they are looking for (Clutch).
65% of all clicks made by users who intend to make a purchase go to paid advertising (Wordstream).
43% of ecommerce traffic comes from organic search, while paid search accounts for 26% of traffic (Wolfgang Digital).
52% of people who click on a paid search ad will call the advertiser (Google).
Google Ads can increase brand awareness by up to 80% (Google).
90% of searchers haven’t made up their mind about a brand before starting their search (Status Labs).
45% of small businesses use paid search advertising (Clutch).
59% of users say that they find Google Ads to be helpful (Hubspot).
PPC Stats: Performance & ROI
The average click-through rate (CTR) for a Google Ads ad in the first position is 7.94% (Accuracast).
The average cost per click (CPC) on Google Ads across all industries is $2.69 (Wordstream).
The average conversion rate for Google Ads across all industries is 3.75% for search and 0.77% for display (Wordstream).
The average return on investment (ROI) for Google Ads is $2 for every $1 spent (Google Economic Impact Report).
Google Ads has a 30% higher conversion rate than organic search results (Wordstream).
The average cost per action (CPA) for Google Ads across all industries is $48.96 (Wordstream).
The average mobile CTR for Google Ads is 4.1% (Wordstream).
Mobile ads have a conversion rate that is 40% higher than desktop ads (Google).
The average cost per impression (CPM) for Google Ads across all industries is $33.89 (Wordstream).
Paid Search Statistics: Summary
Paid search advertising can be a highly effective way to drive traffic to a website and increase sales. With over 246 million clicks per day and an average ROI of $2 for every $1 spent, it's no wonder that so many businesses are using this form of advertising. By understanding the important statistics related to paid search, businesses can make informed decisions about how to allocate their marketing budget and maximize their return on investment.
For more PPC benchmarks, statistics and insights please visit our dedicated Search Marketing section.
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