YouTube is a popular video-sharing platform with over 2 billion monthly active users worldwide. As a result, it has become a popular platform for businesses to advertise their products and services. In this article, we will look at the performance of YouTube advertising, with a focus on key statistics that highlight its effectiveness.
YouTube Advertising Stats: Market & Trends
The average mobile viewing session on YouTube lasts more than 40 minutes. (YouTube, 2021)
Over 1 billion hours of YouTube videos are watched daily. (YouTube, 2021)
Over 90% of 18-44 year-olds watch YouTube in the United States. (Google, 2021)
YouTube reaches more 18-49 year-olds in the United States than any cable network. (Google, 2021)
YouTube is the second-most visited website in the world, after Google. (Alexa, 2021)
YouTube is the most popular social media platform among US adults aged 18-24. (Pew Research Center, 2021)
In 2020, 69% of businesses used YouTube as a marketing platform. (HubSpot, 2021)
In 2020, YouTube's net US video ad revenues were $5.5 billion. (Statista, 2021)
80% of YouTube viewers say they have a more favorable view of brands after seeing their ads on the platform. (Google, 2021)
In 2020, 95% of video advertisers on YouTube said they would continue to advertise on the platform. (Think with Google, 2021)
YouTube Ads: Performance & ROI
YouTube's TrueView ads have an average view-through rate of 31%. (Google, 2021)
In 2020, the average cost-per-view for YouTube advertising was $0.10-$0.30. (WebFX, 2021)
Over 70% of YouTube viewers click on a call-to-action overlay on a TrueView ad. (Google, 2021)
70% of people bought from a brand after seeing it on YouTube. (Google, 2021)
Over 50% of shoppers say online videos have helped them decide which specific brand or product to buy. (Google, 2021)
YouTube ads are 84% more likely to receive attention than TV ads. (Google, 2021)
YouTube advertising is 20 times more effective than traditional advertising methods. (Google, 2021)
YouTube's targeting capabilities helped one automotive brand increase conversions by 157%. (Think with Google, 2021)
YouTube Advertising Statistics: Summary
YouTube advertising is an effective way for businesses to reach their target audience. With its massive user base, diverse targeting options, and affordable cost-per-view rates, it's easy to see why businesses are choosing to advertise on the platform. The statistics presented in this article highlight the effectiveness of YouTube advertising, and show that it is a valuable tool for businesses looking to promote their products or services.
For more YouTube Advertising benchmarks, statistics and insights please visit our dedicated Social Media section.
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