Video marketing has become an increasingly popular tool for businesses to engage with their audiences and promote their products or services. According to Wyzowl's State of Video Marketing report, 92% of marketers say that video is an important part of their marketing strategy, and 88% of marketers report that video provides a positive return on investment. In this article, we'll take a look at some of the key statistics that demonstrate the performance of video marketing.
Video Advertising: Market and Channels
By 2023, it's estimated that there will be over 1.1 billion video viewers in the United States alone (Statista).
78% of people watch online videos every week, and 55% of people watch videos online every day (HubSpot).
In 2021, 85% of businesses use video as a marketing tool (Wyzowl).
Facebook users watch 8 billion videos per day (Forbes).
YouTube is the second most visited website after Google (Hootsuite).
The average person watches over 100 minutes of video content per day (Wyzowl).
54% of consumers want to see more video content from the brands they support (HubSpot).
92% of mobile video viewers share videos with others (Invodo).
60% of consumers say that they would rather watch a video about a product than read about it (HubSpot).
Video Advertising: Performance & ROI
Videos up to 2 minutes long get the most engagement (Wistia).
81% of people have been convinced to buy a product or service by watching a brand's video (Wyzowl).
Including a video on a landing page can increase conversions by 80% (Unbounce).
Videos on social media generate 12 times more shares than text and image posts combined (SmallBizGenius).
87% of video marketers say that video has increased traffic to their website (Wyzowl).
80% of video marketers say that video has increased dwell time on their website (Wyzowl).
83% of video marketers say that video has helped them generate leads (Wyzowl).
87% of video marketers say that video has increased their brand's visibility (Wyzowl).
70% of consumers say that they have shared a brand's video (Wyzowl).
Including the word "video" in an email subject line can increase open rates by 19% (HubSpot).
72% of businesses say that video has improved their conversion rates (Wyzowl).
Video Advertising Statistics: Summary
Video marketing is a highly effective tool for businesses to engage with their audiences, increase brand awareness, and generate leads and conversions. With the increasing popularity of video consumption and the positive returns on investment that businesses are seeing, it's clear that video marketing will continue to play a significant role in the marketing strategies of businesses across industries.
For more Video advertising benchmarks, statistics and insights please visit our dedicated Display & Video Benchmarks section.
Comments