QQ is a popular messaging app in China that also offers an advertising platform for businesses. QQ advertising pages are an effective way to reach out to the app's large user base and promote your brand. In this article, we will look at some statistics that show the performance of creating a QQ advertising page.
QQ Advertising Stats: Market & Trends
QQ has over 800 million monthly active users, making it one of the largest social media platforms in the world. (Source: Statista)
The average daily usage time of QQ is over 40 minutes per user. (Source: QuestMobile)
QQ users are mostly young and urban, with over 60% of them under the age of 30. (Source: QuestMobile)
QQ Ads: Performance & ROI
The click-through rate (CTR) of QQ banner ads is around 0.3%, which is higher than the industry average of 0.2%. (Source: Tencent Advertising)
The conversion rate of QQ banner ads is around 1.5%, which is also higher than the industry average of 1.2%. (Source: Tencent Advertising)
Video ads on QQ have an average view rate of 70%, and the average completion rate is around 45%. (Source: Tencent Advertising)
Interactive ads on QQ have an engagement rate of around 10%, which is higher than the industry average of 5%. (Source: Tencent Advertising)
The cost per thousand impressions (CPM) of QQ banner ads ranges from CNY 1 to CNY 100, depending on the targeting options and ad formats. (Source: Tencent Advertising)
The cost per click (CPC) of QQ banner ads ranges from CNY 0.5 to CNY 5, depending on the targeting options and ad formats. (Source: Tencent Advertising)
The cost per conversion (CPC) of QQ banner ads ranges from CNY 10 to CNY 100, depending on the targeting options and ad formats. (Source: Tencent Advertising)
The average cost per install (CPI) of QQ app ads is around CNY 3, which is lower than the industry average of CNY 5. (Source: ASO100)
The average retention rate of QQ app users is around 50%, which is higher than the industry average of 30%. (Source: ASO100)
The average revenue per user (ARPU) of QQ app users is around CNY 10 per month, which is higher than the industry average of CNY 5. (Source: ASO100)
QQ Ads: Features
The QQ advertising platform offers various ad formats, including banner ads, video ads, and interactive ads. (Source: Tencent Advertising)
QQ offers various targeting options, including demographics, interests, behaviors, and location. (Source: Tencent Advertising)
QQ Ads Statistics: Summary
Creating a QQ advertising page can be a valuable investment for businesses looking to reach out to a large and engaged audience in China. The platform offers various ad formats, targeting options, and cost-effective pricing models that can help businesses achieve their marketing goals. The statistics we have discussed in this article show that QQ advertising pages have a high CTR, conversion rate, engagement rate, and retention rate, which are all indicators of effective advertising performance.
For more QQ Advertising benchmarks, statistics and insights please visit our dedicated Social Media section.
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