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  • Writer's pictureJane

15 Mobile Friendly Website Statistics

In today’s fast-paced digital world, having a mobile-optimized website is crucial for any business looking to stay ahead of the competition. With the rise of smartphones and tablets, it is no longer enough to have a website that only works on desktops. In this article, we will explore the performance of creating a mobile website and provide 15 statistics that demonstrate its importance.


Mobile Website Statistics: Markets & Trends
  1. Mobile internet usage has surpassed desktop usage. In 2021, 55.73% of global web traffic came from mobile devices, while only 44.27% came from desktop devices. (Statista)

  2. Over 70% of internet users access the web from their mobile devices. (Broadband Search)

  3. 57% of all US online traffic now comes from smartphones and tablets. (Stone Temple)

  4. 48% of users say that if they arrive on a business site that isn't working well on mobile, they take it as an indication of the business simply not caring. (MarginMedia)

  5. 85% of adults believe that a company’s mobile website should be as good or better than their desktop website. (Stone Temple)

  6. 72% of users say that mobile-friendly design is important to them, yet only 16% say that they have a great experience with mobile-friendly websites. (Think with Google)

  7. 80% of mobile users use their smartphones for shopping research. (GlobalWebIndex)

  8. 61% of people have a better opinion of brands when they offer a good mobile experience. (UXCam)

  9. 52% of users say that a bad mobile experience makes them less likely to engage with a company. (Think with Google)

Mobile Website Statistics: Performance & ROI
  1. 40% of users will leave a website if it takes longer than 3 seconds to load. (Think with Google)

  2. 53% of mobile users will abandon a website if it takes longer than 3 seconds to load. (Think with Google)

  3. Google’s algorithm now prioritizes mobile-friendly websites. (Google)

  4. Mobile-optimized sites are 2.2 times more likely to load faster than non-optimized sites. (Google)

  5. 70% of mobile searches lead to online action within an hour. (Social Media Today)

  6. The average smartphone conversion rate in the US is up 64% compared to the average desktop conversion rate. (CMS Report)

Mobile Website Statistics: Summary

Creating a mobile website is crucial for businesses in today's digital age. With mobile internet usage surpassing desktop usage and the majority of internet users accessing the web from their mobile devices, having a mobile-optimized website is no longer an option but a necessity. A mobile-friendly site can improve user experience, increase brand credibility, and drive conversions. By prioritizing mobile design and optimization, businesses can stay ahead of the competition and better connect with their mobile audience.


For more Mobile and Website benchmarks, statistics and insights please visit our dedicated Website & Apps section.

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