15 Website Statistics to support creating a website

In today's digital age, having a business website has become a necessity for any business that wants to reach a wider audience and increase its online visibility. However, with so many businesses having websites, it can be challenging to create a website that stands out from the crowd and generates traffic and leads. In this article, we will look at some key statistics related to creating a business website that can help you understand how to create a website that performs well.

Website Statistics: Customers

1. Over 60% of consumers expect a business to have a website (Blue Corona)

2. 75% of consumers admit to making judgments about a company’s credibility based on their website design (Stanford Persuasive Technology Lab)

3. Mobile devices account for over 52% of global internet traffic (Statista)

4. 52% of users say that a bad mobile experience makes them less likely to engage with a company (Think with Google)

5. 75% of users admit to making judgments about a company’s credibility based on their website content (WebFX)

6. 94% of first impressions of a website are design-related (SWEOR)

7. 47% of website visitors check out a company’s products/services page before looking at any other sections of the site (Kinesis)

Website Statistics: Performance

1. Over 90% of website visitors will leave a website if it has a poor design (Invision)

2. A 1-second delay in page load time can result in a 7% reduction in conversions (Neil Patel)

3. 38% of users will stop engaging with a website if the content or layout is unattractive (Adobe)

4. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours (Nectafy)

5. A website’s bounce rate increases by 50% if it takes more than 2 seconds to load (Google)

6. Websites with video content have an average visit duration of 6 minutes and 48 seconds, compared to 48 seconds for those without video (Wistia)

7. Websites with a search box have a 27% higher conversion rate than those without (BigCommerce)

8. Websites with prominent calls-to-action (CTAs) have a 591% higher conversion rate (WebFX)

Website Build Statistics: Summary

Creating a business website requires careful attention to design, content, and user experience. A well-designed website can help establish credibility, keep visitors engaged, and convert them into customers. Ensuring that your website is optimized for mobile devices and has fast page load times is also critical. By keeping these statistics in mind and implementing best practices, you can create a website that effectively represents your business and drives results.

For more Website benchmarks, statistics and insights please visit our dedicated Website & Apps section.