Line is a popular messaging app in Asia with over 200 million monthly active users. The app allows users to send messages, make voice and video calls, and share multimedia content. Line has also become a popular platform for advertising, with a variety of ad formats available to businesses. In this article, we will explore the performance of Line advertising, using the most recent statistics available.
Line Advertising Stats: Market & Trends
Line has 187 million monthly active users in its four key markets: Japan, Thailand, Taiwan, and Indonesia. (Source: Line Corp)
In Q2 2021, Line generated 75.3 billion yen ($686 million) in revenue, up 21% from the same period in the previous year. (Source: Line Corp)
Line's advertising revenue in Q2 2021 was 22.9 billion yen ($209 million), up 17% from the same period in the previous year. (Source: Line Corp)
Line's average revenue per user (ARPU) in Q2 2021 was 417 yen ($3.80), up 3% from the same period in the previous year. (Source: Line Corp)
In Q2 2021, Line's advertising ARPU was 125 yen ($1.14), up 4% from the same period in the previous year. (Source: Line Corp)
In a survey of marketers in Japan, Line was rated the most effective social media platform for generating leads and driving sales. (Source: Dentsu Digital Marketing)
Line Ads: Performance & ROI
Sponsored stickers are a popular ad format on Line, with over 30,000 stickers available for businesses to use in their campaigns. (Source: Line Corp)
In 2020, Line's display ads had a click-through rate (CTR) of 0.18%, and its video ads had a CTR of 1.34%. (Source: Dentsu Digital Marketing)
In a survey of Line users, 53% said they had clicked on an ad on the app in the previous month. (Source: eMarketer)
40% of Line users in Japan have made a purchase through the app's shopping feature. (Source: eMarketer)
In a survey of Line users, 64% said they were likely to purchase a product or service advertised on the app. (Source: eMarketer)
Line Ads: Features
Line offers a variety of ad formats, including display ads, sponsored stickers, and video ads. (Source: Line Corp)
Line has a self-serve advertising platform, allowing businesses to create and manage their own campaigns. (Source: Line Corp)
Line offers targeting options for its ads, including demographics, interests, and location. (Source: Line Corp)
Line's ad rates vary depending on the ad format and targeting options chosen. (Source: Line Corp)
Line Ads Statistics: Summary
Line's advertising platform offers businesses a variety of ad formats and targeting options to reach its large user base in key markets. Sponsored stickers are a popular ad format on the app, and Line's display and video ads have a higher CTR than the industry average. Line users are also highly engaged with the app, with a majority clicking on ads and indicating a willingness to make purchases from advertised products or services. Additionally, Line's self-serve advertising platform and effective targeting options make it a top choice for marketers in Japan.
For more Line Advertising benchmarks, statistics and insights please visit our dedicated Social Media section.
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