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  • Writer's pictureJane

15 Benefits of creating a Blog - Statistics

In today's digital world, businesses have a plethora of tools and strategies at their disposal to promote their brand and connect with customers. One such tool is creating a business blog. A blog provides a platform for businesses to showcase their expertise, share valuable information, and engage with their audience. In this article, we will explore the performance of creating a business blog by presenting 15 statistics from reliable sources.


Blog Statistics: Markets & Trends
  1. A survey by Statista found that 47% of internet users worldwide read blogs regularly.

  2. A survey by Content Marketing Institute found that 53% of marketers say blog content creation is their top inbound marketing priority.

  3. A survey by Orbit Media found that the average time spent creating a blog post is 3 hours and 55 minutes.

  4. Blogs can help businesses establish authority and thought leadership. According to Demand Metric, 82% of consumers feel more positive about a company after reading custom content.

  5. According to HubSpot, 57% of marketers say they've gained customers specifically through blogging.

  6. Blogging is an effective way to build long-term relationships with customers. According to a study by Social Media Today, 68% of consumers spend time reading content from a brand they are interested in.

Blog Statistics: Performance & ROI
  1. According to HubSpot, businesses that blog get 55% more website visitors than those that don't.

  2. Blogging helps businesses generate leads. According to HubSpot, businesses that blog get 67% more leads than those that don't.

  3. A study by Demand Metric found that content marketing, including blogging, costs 62% less than traditional marketing and generates 3 times as many leads.

  4. Businesses that blog receive 97% more links to their website than those that don't, according to HubSpot.

  5. Companies that publish 16 or more blog posts per month get 3.5 times more traffic than those that publish 4 or fewer, according to HubSpot.

  6. A survey by Content Marketing Institute found that B2B marketers that use blogs generate 67% more leads than those that don't.

  7. According to HubSpot, businesses that prioritize blogging are 13 times more likely to see a positive return on investment (ROI).

  8. A study by SEMrush found that the average length of a top-ranking blog post on Google is 1,142 words.

  9. Blog posts with images get 94% more views than those without, according to Jeff Bullas.

Blog Statistics: Summary

Creating a business blog is a powerful tool for businesses to attract website visitors, generate leads, and establish thought leadership. From generating leads to building relationships with customers, blogging can be a cost-effective way for businesses to achieve their marketing goals. These 15 statistics provide strong evidence of the positive impact a business blog can have on a company's performance.


For more Blog benchmarks, statistics and insights please visit our dedicated Website & Apps section.

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