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20 Compelling Content Marketing Statistics

Content marketing is a marketing approach that involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. In this article, we will take a closer look at the performance of content marketing by industry. The data presented in this article is based on research conducted by different sources, such as HubSpot, the Content Marketing Institute, and Demand Metric.


Content Marketing Stats - Performance & ROI
  1. Content marketing generates three times as many leads as traditional outbound marketing, but costs 62% less. (Source: Demand Metric)

  2. 70% of marketers actively invest in content marketing. (Source: HubSpot)

  3. Companies with effective content marketing strategies experience website conversion rates that are nearly six times higher than those of companies that don't have a content marketing strategy. (Source: Aberdeen)

  4. Content marketing can increase blog traffic by up to 2,000%. (Source: HubSpot)

  5. Companies that blog generate 67% more leads per month than those that don't. (Source: Demand Metric)

  6. 72% of marketers say that content marketing increases engagement. (Source: Demand Metric)

  7. Content marketing can increase website traffic by up to 2,500%. (Source: MarketingProfs)

  8. Content marketing can improve brand recall by up to 80%. (Source: NewsCred)

  9. Content marketing can generate up to three times as many leads as traditional advertising. (Source: Kapost)

Content Marketing Stats - Tactics
  1. The most successful content marketers use an average of 13 content marketing tactics. (Source: Content Marketing Institute)

  2. The most successful B2B content marketers spend 39% of their budget on content marketing. (Source: Content Marketing Institute)

  3. The most successful B2B content marketers use an average of six social media platforms. (Source: Content Marketing Institute)

  4. The most successful content marketers prioritize their audience's informational needs over their company's promotional messages. (Source: Content Marketing Institute)

  5. 78% of consumers prefer getting to know a company through articles rather than ads. (Source: Content Marketing Institute)

  6. 90% of consumers find custom content useful. (Source: Demand Metric)

  7. The most successful content marketers publish an average of 16 blog posts per month. (Source: HubSpot)

  8. 60% of B2B marketers consider producing engaging content a challenge. (Source: MarketingProfs)

Content Marketing Stats - Industries
  1. The technology industry is the leading adopter of content marketing, with 96% of marketers saying they have adopted a content marketing strategy. (Source: Content Marketing Institute)

  2. The healthcare and life sciences industry is the second leading adopter of content marketing, with 89% of marketers saying they have adopted a content marketing strategy. (Source: Content Marketing Institute)

  3. The financial services industry is the third leading adopter of content marketing, with 86% of marketers saying they have adopted a content marketing strategy. (Source: Content Marketing Institute)

Content Marketing Statistics: Summary

Content marketing can be an effective approach for businesses to increase their website traffic, generate leads, and engage with their target audience. The statistics mentioned above can help businesses make informed decisions about their content marketing strategies and allocate their marketing budgets more effectively. The industry-specific data and content marketing best practices can guide businesses to optimize their content marketing programs and increase their success rate.


For more Content Marketing benchmarks, statistics and insights please visit our dedicated Content Marketing Benchmarks section.

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