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Beginners Guide to Programmatic Advertising

Updated: Apr 14, 2023

Programmatic advertising refers to the use of automated systems to buy and sell digital ad space in real-time. It is a method of digital advertising that streamlines the buying and selling process, making it faster, more efficient, and cost-effective. Programmatic advertising allows advertisers to reach their target audiences with precision, delivering the right message to the right person at the right time.


Getting started with Programmatic

Here are the basic steps to setting up a programmatic advertising campaign:


Step #1 Define your goals and target audience

The first step in any advertising campaign is to define your goals and target audience. What do you want to achieve with your campaign, and who do you want to reach?


Step #2 Choose your ad format and platform

There are several different ad formats to choose from, such as display ads, video ads, and native ads. Choose the format that best suits your goals and target audience. Then, choose the platform where you want to run your ads, such as Google Ads or Facebook Ads.


Step #3 Create your ad creative

Your ad creative is the visual and written content that will appear in your ad. Make sure your ad creative is eye-catching, engaging, and relevant to your target audience.


Step #4 Set your budget and bid strategy

Set your budget for the campaign and decide on your bid strategy. A bid strategy is the way you set your bid to compete in an ad auction. There are several bidding strategies to choose from, such as cost per click (CPC), cost per thousand impressions (CPM), and cost per action (CPA).


Step #5 Launch and optimize your campaign

Once your campaign is live, monitor its performance and make adjustments as necessary. Use data and analytics to optimize your campaign and improve your results.


Benefits of Programmatic Advertising

There are many benefits to using programmatic advertising for your small business, including:

  1. Cost-effectiveness: Programmatic advertising is often more cost-effective than traditional advertising methods because it eliminates the need for manual labor and negotiations.

  2. Increased targeting precision: Programmatic advertising allows you to target your audience with precision, delivering the right message to the right person at the right time.

  3. Real-time data and analytics: Programmatic advertising provides real-time data and analytics, allowing you to optimize your campaigns for maximum effectiveness.

  4. Automation: Programmatic advertising automates the buying and selling process, saving you time and resources.

Conclusion: Why choose Programmatic Advertising?

Programmatic advertising is a powerful tool for small businesses looking to advertise online. By following these basic steps and taking advantage of the benefits of programmatic advertising, you can reach your target audience with precision and achieve your advertising goals more efficiently and cost-effectively.


For more advanced Digital Advertising strategies and best practice please visit our dedicated Display & Video strategy section.


Share your Digital Advertising preferences - vote in our poll below

Which digital advertising channels do you spend the most on?

  • Paid Search

  • Paid Social e.g. Facebook

  • Display Advertising

  • Content Marketing

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