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Beginners Guide to Outdoor (OOH) Advertising

Updated: Apr 14, 2023

Outdoor advertising refers to any form of advertising that targets consumers when they are outside of their homes. It includes billboards, posters, transit advertising, street furniture advertising, and more. Outdoor advertising can be a highly effective way for small businesses to reach a large and diverse audience.


Purpose of our guide to Outdoor Advertising

In this guide, we'll explore the different types of outdoor advertising, the benefits of outdoor advertising for small businesses, and how to create an effective outdoor advertising campaign.


Types of Outdoor Advertising
  1. Billboards: These are large, static advertisements that are placed alongside highways, major roads, or in high traffic areas. Billboards can be either digital or printed on vinyl and can be very effective in creating brand awareness.

  2. Posters: Posters are smaller versions of billboards and can be found in many different locations, such as on bus shelters, street posts, or in-store windows.

  3. Transit Advertising: This includes advertising on buses, trains, taxis, and other forms of public transportation. Transit advertising can be especially effective in reaching a specific demographic, such as commuters.

  4. Street Furniture Advertising: This type of advertising includes advertisements placed on objects such as benches, trash cans, and phone booths. Street furniture advertising is often used in urban areas and can be very effective in reaching a local audience.

Benefits of Outdoor advertising
  1. Cost-Effective: Outdoor advertising can be a cost-effective way for small businesses to reach a large audience. Billboards and posters can be produced in bulk, and transit advertising and street furniture advertising can be targeted to specific neighborhoods or communities.

  2. Brand Awareness: Outdoor advertising can help to build brand awareness and increase visibility for small businesses. By placing advertisements in high-traffic areas, businesses can reach a large number of potential customers.

  3. Targeted Advertising: Outdoor advertising can be targeted to specific audiences. For example, transit advertising can be used to reach commuters, while street furniture advertising can be used to reach local residents.

  4. High Impact: Outdoor advertising is often very visible and can have a high impact on consumers. A well-designed billboard or poster can leave a lasting impression on a potential customer.

Getting started with Outdoor Advertising

Creating an Effective Outdoor Advertising Campaign:


Step #1: Set Clear Goals

Before creating an outdoor advertising campaign, it's important to set clear goals. What do you want to achieve with your campaign? Is your goal to increase brand awareness or drive sales?


Step #2: Know Your Audience

Knowing your audience is essential to creating an effective outdoor advertising campaign. Who are you trying to reach? What are their interests and behaviors?


Step #3: Choose the Right Type of Advertising

Choosing the right type of advertising is also important. Consider your goals, budget, and audience when selecting the type of advertising that will work best for your campaign.


Step #4: Design Effective Outdoor Creative

Your creative should be eye-catching and communicate your message clearly. Keep your message simple and easy to understand, and use visuals to grab the viewer's attention.


Step #5: Measure Your Results

It's important to measure the results of your outdoor advertising campaign. Track metrics such as impressions, clicks, and sales to determine the effectiveness of your campaign and make improvements for future campaigns.


Conclusion: Is Outdoor Advertisting right for my business?

Outdoor advertising can be a highly effective way for businesses to reach a large and diverse audience. By understanding the different types of outdoor advertising, the benefits of outdoor advertising for small businesses, and how to create an effective outdoor advertising campaign, you can use outdoor advertising to promote your business and drive sales.


For more advanced Outdoor Advertising strategies and best practice please visit our dedicated Offline Marketing strategy section.


Share your Offline Advertising experience - vote in our poll below

Do you currently use any of the advertising channels below?

  • Radio

  • Television

  • Outdoor e.g. Billboards

  • Direct Mail

You can vote for more than one answer.


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