Search engine optimization (SEO) is the practice of optimizing a website to improve its visibility and ranking on search engine results pages. In today's digital age, having a strong online presence is crucial for any business or organization, and SEO plays a significant role in achieving this goal.
Search Engine Optimization Stats: Market & Trends
Google accounts for over 75% of all global desktop search traffic. (NetMarketShare)
75% of people never scroll past the first page of search results. (HubSpot)
61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (HubSpot)
Websites with a blog have 434% more indexed pages on search engines. (TechClient)
70-80% of users ignore paid search results and instead focus on organic search results. (Search Engine Journal)
51% of smartphone users have discovered a new company or product while searching on their smartphone. (Think with Google)
The average word count of a voice search result page is 2,312 words. (Backlinko)
72% of online marketers describe content creation as their most effective SEO tactic. (Impact)
83% of SEOs believe that social media signals have an impact on Google search rankings. (Moz)
The average time for a web page to load on a mobile device is 22 seconds. (Think with Google)
46% of all Google searches are seeking local information. (GoGulf)
Google accounts for 94% of all organic search traffic. (NetMarketShare)
80% of users ignore paid ads in search results. (Moz)
SEO Stats: Performance & ROI
53.3% of website traffic comes from organic search. (BrightEdge)
The top five search results get 75% of clicks. (HubSpot)
57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. (Junto Digital)
72% of consumers who performed a local search visited a store within 5 miles. (HubSpot)
The first organic search result in Google has an average click-through rate (CTR) of 28.5%. (Advanced Web Ranking)
The average click-through rate for mobile search ads in the first position is 27.7%. (WordStream)
40% of all voice search answers came from a featured snippet. (Backlinko)
SEO Statistics: Summary
It is evident that having a strong online presence can significantly impact a business's success. From improving lead generation to increasing website traffic and visibility, SEO is a powerful tool for businesses to achieve their marketing goals. As such, it is crucial for businesses to invest in optimizing their website for search engines and staying up-to-date with the latest SEO trends and best practices.
For more Search engine optimization (SEO) benchmarks, statistics and insights please visit our dedicated Search Marketing section.