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  • Writer's pictureJane

20 Incredible Infographic Statistics to draw on

Infographics have become a popular way to share information on the internet. They are visually appealing, easy to understand, and can communicate complex data in a simple and concise manner. But how effective are infographics in marketing? Let's take a look at some statistics to find out.


Effectiveness of Infographics on Social Media
  1. Infographics are shared on social media 3 times more than any other type of content. (MassPlanner)

  2. Infographics are liked and shared on social media 3 times more than any other type of content. (MassPlanner)

  3. Infographics have been found to be 40 times more likely to be shared on social media than other types of content. (Aberdeen)

  4. Infographics can increase engagement on social media by 20%. (Digital Information World)

  5. Infographics are the most shared type of visual content on social media. (MassPlanner)

  6. Infographics have been shown to increase website traffic from Pinterest by 10%. (Piktochart)

Effectiveness of Infographics on Websites & Blogs
  1. Infographics can increase web traffic by up to 12%. (Hubspot)

  2. Infographics are the 2nd most popular content type behind blogs. (Content Marketing Institute)

  3. Infographics can increase website traffic by up to 200%. (Social Media Today)

  4. Infographics are 30 times more likely to be viewed than text articles. (Visually)

  5. Infographics have been shown to increase SEO performance by 12%. (Search Engine Journal)

Infographics Stats - Data Visualization
  1. The brain processes visual information 60,000 times faster than text. (3M Corporation)

  2. Infographics have been found to be 30 times more likely to be read than text articles. (NeoMam Studios)

  3. Infographics have been found to be the most effective way to present data. (Hubspot)

Infographics Stats - ROI
  1. Infographics have been shown to increase content marketing revenue by 18%. (Hubspot)

  2. Infographics can increase email open rates by 73%. (Marketing Sherpa)

  3. Infographics can increase brand awareness by 31%. (3M Corporation)

  4. Infographics can increase content engagement by 80%. (MassPlanner)

  5. Infographics have been found to be the most effective visual tool for lead generation. (Hubspot)

  6. Infographics can increase conversion rates by up to 12%. (Demand Gen Report)

Infographic Statistics: Summary

The statistics above show that infographics can be an incredibly effective marketing tool. They are more likely to be read, shared, and remembered than other types of content, and can increase website traffic, engagement, and revenue. As such, incorporating infographics into your marketing strategy can be a great way to reach and engage with your target audience.


For more Infographic benchmarks, statistics and insights please visit our dedicated Content Marketing Benchmarks section.

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