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  • Writer's pictureJane

15 Appealing App Statistics

With the increasing use of smartphones and mobile devices, creating a mobile app for your business has become a popular way to reach customers and improve user experience. However, building and launching a mobile app can be a complex and costly process. In this article, we'll explore the performance of creating a mobile app by examining key statistics on app development, user behavior, and industry trends.


App Statistics: Markets & Trends
  1. In 2020, global mobile app revenue reached $581.9 billion, and is projected to grow to $935.2 billion by 2023. (Statista)

  2. The average cost to develop an app ranges from $5,000 to $500,000, depending on the complexity and features of the app. (Clutch)

  3. On average, it takes 4-6 months to build a mobile app. (Upwork)

  4. 21% of Millennials open an app 50+ times per day, and 49% open an app 11-50 times per day. (Business of Apps)

  5. In 2020, there were over 218 billion app downloads worldwide, and this number is expected to reach 258 billion by 2022. (Statista)

  6. The top categories of mobile apps in terms of downloads in 2020 were games, social media, and entertainment. (Sensor Tower)

  7. In 2020, mobile advertising accounted for 68.2% of all digital advertising spending. (eMarketer)

  8. The global market for mobile app advertising is expected to reach $240 billion by 2023. (Statista)

  9. The most popular mobile payment methods are PayPal, Apple Pay, and Google Pay, with PayPal leading with a 49% adoption rate. (Digital Transactions)

App Statistics: Performance & ROI
  1. The average retention rate for mobile apps after 90 days is 32%. (CleverTap)

  2. In 2020, the average number of apps downloaded per user was 28.2. (Sensor Tower)

  3. The average app session duration in 2020 was 7.6 minutes. (App Annie)

  4. The most common reason for users to uninstall an app is lack of use or interest, followed by app crashes or technical issues. (Business of Apps)

  5. The average click-through rate (CTR) for mobile app install ads is 1.56%. (Business of Apps)

  6. 79% of smartphone users have made a purchase using their mobile device in the last six months. (OuterBox)


App Statistics: Summary

Creating a mobile app can be a significant investment for a business, but the potential for revenue and customer engagement is significant. With millions of app downloads and a growing market for mobile advertising, developing a high-quality app can lead to significant business growth. However, it's essential to understand the costs and complexities of app development, as well as user behavior and industry trends, to ensure success.


For more App benchmarks, statistics and insights please visit our dedicated Website & Apps section.

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