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11 Content Syndication Statistics to convert you

Content syndication is a strategy in which third-party websites republish content created by a brand or company. This strategy is used to increase brand awareness, drive traffic to a website, and generate leads. In this article, we will explore the performance of content syndication in terms of its effectiveness in driving website traffic, lead generation, and other key performance indicators.


Driving High Quality Traffic
  1. According to a survey by Gartner, content syndication was ranked as the second-most-effective tactic for generating website traffic

  2. In the same study, 58% of respondents cited Content Syndication as effective. (Source: Gartner)

  3. A study by Optinmonster found that content syndication can increase website traffic by up to 300%.

Delivering Leads
  1. Content syndication is an effective strategy for lead generation, with 79% of B2B marketers stating that they use content syndication for lead generation. (Source: Content Marketing Institute)

  2. According to a study by NetLine, B2B marketers that use content syndication generate 31% more high-quality leads than those who don't.

  3. In a survey conducted by Demand Gen Report, 54% of B2B marketers stated that content syndication is their top-performing lead generation tactic.

Building Brand Awareness
  1. 85% of B2B marketers stating that they use content syndication for brand awareness. (Source: Content Marketing Institute)

  2. According to a study by Curata, 75% of marketers saw an increase in brand awareness from content syndication.

  3. A survey by Gartner found that 62% of respondents believed that content syndication was effective in building brand awareness.

Is Content Syndication cost-effective?
  1. A cost-per-lead (CPL) that is typically lower than other tactics according to The Content Marketing Institute

  2. According to a study by Aberdeen, companies that use content syndication have a cost-per-lead (CPL) that is 30% lower than those that don't.

Content Syndication Statistics: Summary

Content syndication can be an effective strategy for driving website traffic, generating leads, increasing brand awareness, and doing so at a lower cost-per-lead. The statistics presented above demonstrate the effectiveness of content syndication across various industries. When implemented correctly, content syndication can help businesses achieve their marketing objectives and grow their customer base.


For more Content Syndication benchmarks, statistics and insights please visit our dedicated Content Marketing Benchmarks section.

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