Sponsorship marketing is a type of marketing strategy in which a company provides financial or other support to an event or an organization in exchange for publicity. It has become an increasingly popular marketing strategy for companies looking to build brand awareness, improve customer loyalty, and reach a larger audience. In this article, we will examine the performance of sponsorship marketing and present 20 statistics that highlight its effectiveness.
Sponsorship Marketing Stats: Performance & ROI
A study by the Event Marketing Institute found that 74% of consumers are more likely to purchase products after exposure to a branded event.
51% of event attendees have a more positive view of a brand after attending an event. (Source: Eventbrite)
Companies that invest in event sponsorships see an average increase of 4% in sales. (Source: The Balance Small Business)
A study by the Harvard Business Review found that sponsorship marketing can increase brand awareness by up to 69%.
81% of marketers believe that sponsorship marketing is more effective than advertising. (Source: Eventbrite)
74% of event attendees say they have a more positive opinion of the company or product being promoted after an event. (Source: Event Marketer)
60% of consumers say that attending an event sponsored by a company makes them feel more positive about the brand. (Source: Eventbrite)
Companies that use sponsorship marketing see an average return on investment (ROI) of $4.50 for every $1 spent. (Source: IEG)
The most common objectives of sponsorship marketing are brand awareness (85%), lead generation (49%), and customer engagement (38%). (Source: Statista)
72% of marketers believe that event sponsorship is a critical part of their marketing strategy. (Source: Event Marketer)
Sponsorship marketing can generate up to 2.5 times more positive conversations on social media than traditional advertising. (Source: IEG)
65% of marketers believe that event sponsorship is a more effective way to reach their target audience than other marketing channels. (Source: Eventbrite)
Sponsorship Marketing Stats: Markets & Tactics
According to a survey by Nielsen Sports, 79% of sports fans have a more positive opinion of brands that invest in sports sponsorship.
Sponsorship spending in North America is projected to reach $24.2 billion in 2020. (Source: Statista)
Sponsorship marketing is expected to grow by 4.5% in 2021. (Source: IEG)
A study by IEG found that 84% of consumers believe sponsorship is a good way for brands to reach new audiences. (Source: IEG)
Sponsorship spending on music tours and festivals is expected to reach $1.5 billion in 2021. (Source: Statista)
The most popular types of events for sponsorship are sports events (69%), arts and culture events (54%), and conferences and trade shows (53%). (Source: Event Marketer)
The average sponsorship package for a music festival is $200,000. (Source: Eventbrite)
59% of companies plan to increase their sponsorship spending in 2021. (Source: Statista)
Sponsorship Statistics: Summary
Sponsorship marketing has proven to be a highly effective marketing strategy for companies looking to increase brand awareness, improve customer loyalty, and reach a larger audience.
For more Sponsorship Marketing benchmarks, statistics and insights please visit our dedicated Events & Sponsorship Benchmarks section.
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